Pricing
As taught in: Spring 2005
How should gas station owners set prices? Should they be charging higher or lower prices than they currently are? (Image courtesy of TedsBlog.)
Instructors:
Prof. Catherine Tucker
MIT Course Number:
15.818
Level:
Graduate
Course Description
This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics covered include pricing in competitive markets, estimating demand, price discrimination, the role of price cues, anticipating competitive responses, pricing in business to business markets, and pricing of new products. Lectures and cases are the primary modes of learning.
