http://hdl.handle.net/1721.1/39098 http://hdl.handle.net/1721.1/39182 Street media : ambient messages in an urban space Murthy, Rekha (Rekha S.) Ambient street media are the media of our everyday lives in cities. Manifested in bits and fragments on the surfaces of the streetscape, these media often escape our notice - tuned out as visual clutter or dismissed as unimportant. Yet, attentive viewing and analysis reveal much about the local culture of communication and expression. This thesis blends empirical and theoretical methodologies in a year-long photographic study that takes a fresh look at the concepts and realities of "media," "the city," and "the everyday," and sets several disciplines in interaction with one another. Ambient street media include news racks, traffic and street signs, storefronts, sandwichboards, graffiti, stickers, murals, and flyers. This is in contrast to conventional notions of "the media" as one-to-many communication modalities consumed primarily in the domestic space, particularly television, radio, major newspapers, and the Internet. Studies of media in everyday life typically address these mass media, passing over ambient street media for any detailed examination. By examining both the explicit and implicit facets of street communications, this study elevates their importance in a number of disciplines, from cultural studies to urban design and planning. For example, we find much to counter postmodern anxieties about cities. (cont.) While evidence of globalization and the prioritization of government and corporate interests over those of local entities and autonomous individuals are easily found, the ecology of street media includes a vibrant array of individual communications. Currently, much of the media made by individuals are unauthorized to appear where they do. But in the commercial area of Central Square, in Cambridge, Massachusetts, they are accorded a high degree of tolerance by local authorities, making this a unique laboratory in which to see what happens when streetscape surfaces are accessible to many. The streetscape can be viewed as a communication medium in itself, special for its direct accessibility and affordability as well as the immediacy with which messages posted there can be received. Urban planners who seek to design spaces that give people a sense of place are encouraged to more equitably apportion space among government, commercial, and individual interests and add surfaces that are more accommodating to a wider array of inscriptions. Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Comparative Media Studies, 2005. Includes bibliographical references (v. 2, leaves 126-137). http://hdl.handle.net/1721.1/46660 Transformational tales : media, makeovers, and material culture Kuritsky, Orit This thesis probes into current American makeover culture, thorough three detailed case studies that represent an increasing confluence of commerce, entertainment, and, at times, spirituality. Each of the chapters is devoted to a niche media property, or genre, dedicated to the domestic sphere. The first chapter focuses on the genre of home decorating TV shows and practices of their consumption. The second centers on a single television program - TLC's What Not to Wear, and the interpretative activities it provokes among viewers. The third chapter examines the FlyLady - a transmedia property with a strong internet base, described by its founder as a "behavior modification system" that coaches its subscribers in getting their houses in order. This study was driven, among other things, by the following questions: as the 'commodity frontier' gets increasingly intermingled with our daily lives, with the help of increasingly pervasive media, how do certain communities respond, and with what methods of meaning-making? What draws audiences to engage with media properties so intermingled with commerce in the first place? And, what constitutes these properties' entertainment value as well as the other values audiences find in them? The answers vary with each case study, yet, there are many commonalities pertaining to meanings associated with consumer goods in late capitalism. The media properties described here capitalize on the movement of meaning from culture through consumer goods to individuals. At the same time these three chapters exemplify many cases of redirecting, filtering, and damming up the flow of meaning on the part of viewers and subscribers. Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Comparative Media Studies, 2009. "February 2009." Includes bibliographical references (p. 94-101). http://hdl.handle.net/1721.1/46618 The business of broadband and the public interest : media policy for the network society Schultze, Stephen James Media policy in the United States has, since its inception, been governed by the principle that infrastructure providers should serve "the public interest." The Federal Communications Commission has traditionally been charged with enforcing various obligations on businesses under this principle. Policymakers have developed different regimes for different media, but these distinctions no longer make sense in a technologically converged environment. This study draws upon the historical origins of the principle in order to inform contemporary debates in communication policy. It recovers some of the normative meaning behind "the public interest" phrase, and identifies the several dimensions in which it remains relevant today. The thesis argues that universal access, platform innovation, and general-purpose technologies should inform network-aware media policy. Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Comparative Media Studies, 2008. Includes bibliographical references (leaves [133]-[150]). http://hdl.handle.net/1721.1/45380 Chinese outline BBS sphere : what BBS has brought to China Jin, Liwen, S.M. Massachusetts Institute of Technology This thesis explores various aspects of the online Bulletin Board System (BBS) world as they relate to the possibilities of the public sphere in China. It addresses two major questions: what has BBS brought to China where traditional media primarily serve as the mouthpiece of the government? And, why are Chinese netizens, especially younger generation, particularly enthusiastic about this online platform? Through a full- dimensional view into BBS'S information communication mechanism and BBS users' identities, social behaviors and values, we investigate the pros and cons of BBS in terms of its potential to contribute to cyberdemocracy in China. The Introduction addresses research motivations, critical questions, and research goals. It also provides an overview of China's Internet landscape and a brief review of Chinese BBS studies. Chapter One walks through the history and development of BBS in China, and analyzes the demographics and online behavioral patterns of BBS users. Chapter Two looks into the distinct information communication mechanism of BBS as well as BBS regulation and censorship in China. Chapter Three looks at a cohort of BBS users, exploring who are using BBS in China, why they are enthusiastic about this online community, and what are their distinct identities, social behaviors and values. The Conclusion makes explicit the relevance of these developments to the ongoing growth of the Chinese Public Sphere. Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Comparative Media Studies, 2008. Includes bibliographical references (p. 108-113).