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Distribution strategies in emerging markets : case studies in Latin America
(Massachusetts Institute of Technology, 2011)
Defining sales and distribution schemes to serve a Latin American country is more of an art than science. The process of designing and selecting distribution channels is quite challenging and it demands an in-depth ...
Measuring the value of a responsive supply network
(Massachusetts Institute of Technology, 2009)
LargeCo, a large multinational consumer goods manufacturing and distribution company, has been pursuing initiatives to improve the responsiveness of its supply network. The impact of these initiatives on the supply network ...