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Defensive marketing strategy : empirical applications

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Defensive marketing strategy : empirical applications

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Author: Halloran, Michael J; Silver, Marc A
Other Contributors: Sloan School of Management.
Advisor: John R. Hauser.
Department: Sloan School of Management.
Publisher: Massachusetts Institute of Technology
Date Issued: 1983
Description:
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1983.MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY.Bibliography: leaves 141-142.
URI: http://hdl.handle.net/1721.1/15492
Keywords: Sloan School of Management.

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