Defender : the test and application of a defensive marketing model
Citable URI:
http://hdl.handle.net/1721.1/15500
| Title: | Defender : the test and application of a defensive marketing model |
| Author: | Gaskin, Steven Paul |
| Other Contributors: | Sloan School of Management. |
| Advisor: | John R. Hauser. |
| Department: | Sloan School of Management. |
| Publisher: | Massachusetts Institute of Technology |
| Issue Date: | 1983 |
| Description: |
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1983. MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY. Bibliography: leaves 96-97. |
| URI: | http://hdl.handle.net/1721.1/15500 |
| Keywords: | Sloan School of Management. |
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