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Product Development Performance in the Auto Industry: 1990s Update

Research and Teaching Output of the MIT Community

Show simple item record Ellison, David J. Clark, Kim B. Takahiro, Fujimoto Young-suk, Hyun 2002-09-11T15:29:16Z 2002-09-11T15:29:16Z 1995
dc.description Draft en
dc.description.abstract Over the past decade, firms in the auto industry have focused much of their attention on new product development performance. This paper reports on a follow-up study to Clark and Fujimoto's research on product development performance in the 1980s. We find that US and European firms have made significant strides in meeting Japanese product development performance. Driving this improvement have been changes in the use of suppliers, in overlapping phases of the development process, and in the type of project management system used. We also find that Korean auto makers are relatively efficient in terms of lead time and engineering productivity, although final design quality is lower. The narrowing of the competitive gap in the management of individual projects may point to product line performance as a future driver of competitive advantage. en
dc.format.extent 2981835 bytes
dc.format.mimetype application/pdf
dc.language.iso en_US
dc.relation.ispartofseries IMVP Sponsors Meeting 1995;
dc.subject product line en
dc.subject auto industry en
dc.subject product development performance en
dc.subject Japan en
dc.subject United States en
dc.title Product Development Performance in the Auto Industry: 1990s Update en

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