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Please use this identifier to cite or link to this item: http://hdl.handle.net/1721.1/1676

Title: Agents to the Rescue?
Authors: West, Patricia M.
Ariely, Dan
Bellman, Steve
Bradlow, Eric
Huber, Joel
Johnson, Eric
Kahn, Barbara
Little, John
Schkade, David
Keywords: agents
consumer choice
e-commerce
Issue Date: 1999
Series/Report no.: Marketing Letters;10:3 (1999): 285±300
Abstract: The advent of electronic environments is bound to have profound effects on consumer decision making. While the exact nature of these influences is only partially known it is clear that consumers could benefit from properly designed electronic agents that know individual users' preferences and can act on their behalf. An examination of the various roles agents perform is presented as a framework for thinking about the design of electronic agents. In addition, a set of goals is established that include both outcome-based measures, such as improving decision quality, as well as process measures like increasing satisfaction and developing trust.
URI: http://hdl.handle.net/1721.1/1676
Appears in Collections:Ford-MIT Alliance

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