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Please use this identifier to cite or link to this item:
http://hdl.handle.net/1721.1/1676
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| Title: | Agents to the Rescue? |
| Authors: | West, Patricia M.
Ariely, Dan
Bellman, Steve
Bradlow, Eric
Huber, Joel
Johnson, Eric
Kahn, Barbara
Little, John
Schkade, David |
| Keywords: | agents
consumer choice
e-commerce |
| Issue Date: | 1999 |
| Series/Report no.: | Marketing Letters;10:3 (1999): 285±300 |
| Abstract: | The advent of electronic environments is bound to have profound effects on consumer decision making. While the
exact nature of these influences is only partially known it is clear that consumers could benefit from properly
designed electronic agents that know individual users' preferences and can act on their behalf. An examination of
the various roles agents perform is presented as a framework for thinking about the design of electronic agents. In
addition, a set of goals is established that include both outcome-based measures, such as improving decision
quality, as well as process measures like increasing satisfaction and developing trust. |
| URI: | http://hdl.handle.net/1721.1/1676 |
| Appears in Collections: | Ford-MIT Alliance
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Files in This Item:
| File |
Description |
Size | Format |
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| agents1.pdf | | 88Kb | Adobe PDF | View/Open |
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