The re-positioning and new brand creation of telecommunications companies in an IT society
Citable URI:
http://hdl.handle.net/1721.1/17607
| Title: | The re-positioning and new brand creation of telecommunications companies in an IT society |
| Author: | Kanamaru, Hiroyuki, 1962-; Kawachiyama, Hikaru, 1963- |
| Other Contributors: | Sloan School of Management. |
| Advisor: | Christian S.M. Dussart. |
| Department: | Sloan School of Management. |
| Publisher: | Massachusetts Institute of Technology |
| Issue Date: | 2003 |
| Description: |
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2003. Includes bibliographical references (leaf 119). |
| URI: | http://hdl.handle.net/1721.1/17607 |
| Keywords: | Sloan School of Management. |
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