Browsing MIT Sociotechnical Systems Research Center (SSRC) by Subject "Game Theory"

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    • Channel Coordination Mechanisms for Customer Satisfaction 

      Chu, Wujin; Desai, Preyas S. (1995)
      We consider two broad categories of incentives by which a manufacturer can motivate its retailers to provide high customer satisfaction: 1) manufacturer assistance that reduces the retailer's cost of providing customer ...