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Now showing items 1-10 of 31
SPRINTER: a tool for new product decision making.
([Cambridge, Mass., M.I.T, 1966)
SPRINTER: a model for the analysis of new frequently purchased consumer products
(Cambridge, M.I.T, 1969)
A quantitative approach to new product decision making.
([Cambridge, M.I.T, 1966)
New product decisions: information discounting and product selection
([Cambridge, M.I.T, 1967)
Market response models for the analysis of new products
([Cambridge, M.I.T.], 1968)
A model for strategic planning of family planning programs
(Cambridge, M.I.T, 1969)
An emerging process of building models for management decision makers
([Cambridge : M.I.T.], 1972)
Advertising budgeting and geographic allocation,
([Cambridge, Mass., M.I.T.], )
Advertising decisions
([Cambridge, M.I.T.], 1967)
Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing
(Cambridge, Mass. : Massachusetts Institute of Technology, 1976])