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SPRINTER: a model for the analysis of new frequently purchased consumer products
(Cambridge, M.I.T, 1969)
A quantitative approach to new product decision making.
([Cambridge, M.I.T, 1966)
SPRINTER mod I: a basic new product analysis model
([Cambridge :b M.I.T.], 1969)
A quantitative approach to new product decision making.
([Cambridge, M.I.T, 1966)