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Now showing items 11-20 of 31
Price and non-price determination in the multiproduct firm.
([Cambridge, M.I.T.], 1966)
Personal selling decisions
([Cambridge, M.I.T.], 1967)
Marketing information systems: an emerging view
(Cambridge, M.I.T, 1969)
Marketing entry strategy formulation : a hierarchical modeling and consumer measurement approach
(Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1979])
Introduction to management science and marketing,
([Cambridge, Mass., M.I.T.], )
New product decisions: information discounting and product selection
([Cambridge, M.I.T, 1967)
A model for strategic planning of family planning programs
(Cambridge, M.I.T, 1969)
SPRINTER: a tool for new product decision making.
([Cambridge, Mass., M.I.T, 1966)
A model for product line decisions
([Cambridge, M.I.T, 1967)
Product interdependency in new product decisions
([Cambridge, M.I.T.], 1966)