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Market share rewards to pioneering brands : an empirical analysis and strategic implications 

Urban, Glen L.; Carter, Theresa; Mucha, Zofia (Cambridge, Mass. : Massachusetts Institute of Technology, 1983])
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Marketing entry strategy formulation : a hierarchical modeling and consumer measurement approach 

Urban, Glen L.; Johnson, Philip L.; Brudnick, Richard H. (Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1979])
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Introduction to management science and marketing, 

Montgomery, David Bruce.; Urban, Glen L. ([Cambridge, Mass., M.I.T.], )
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Advertising budgeting and geographic allocation, 

Urban, Glen L. ([Cambridge, Mass., M.I.T.], )

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Urban, Glen L. (4)
Brudnick, Richard H. (1)Carter, Theresa (1)Johnson, Philip L. (1)Montgomery, David Bruce. (1)Mucha, Zofia (1)Subject
Marketing (4)
New products. (2)Advertising. (1)Costs. (1)Management. (1)Models. (1)Statistical methods. (1)... View MoreHas File(s)Yes (4)

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