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Market share rewards to pioneering brands : an empirical analysis and strategic implications

Urban, Glen L.; Carter, Theresa; Mucha, Zofia (Cambridge, Mass. : Massachusetts Institute of Technology, 1983])

Marketing entry strategy formulation : a hierarchical modeling and consumer measurement approach

Urban, Glen L.; Johnson, Philip L.; Brudnick, Richard H. (Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1979])

Introduction to management science and marketing,

Montgomery, David Bruce.; Urban, Glen L. ([Cambridge, Mass., M.I.T.], )

Advertising budgeting and geographic allocation,

Urban, Glen L. ([Cambridge, Mass., M.I.T.], )