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Decision support for marketing management

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Decision support for marketing management

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Author: Little, John D. C.
Publisher: Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Date Issued: 1978
Description:
"M.I.T. Marketing Center."Bibliography: p. 51-52.
URI: http://hdl.handle.net/1721.1/1944
Series/Report no.: Working paper (Sloan School of Management) ; 1019-78.
Keywords: HD28 .M414 no.1019-, 78

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