Scale and scope effects on advertising agency costs
Citable URI:
http://hdl.handle.net/1721.1/2320
| Title: | Scale and scope effects on advertising agency costs |
| Author: | Silk, Alvin J.; Berndt, Ernst R.; Sloan School of Management. |
| Publisher: | Sloan School of Management, Massachusetts Institute of Technology |
| Issue Date: | 1990 |
| Description: |
"August 1990." Includes bibliographical references (p. 56-58). |
| URI: | http://hdl.handle.net/1721.1/2320 |
| Other Identifiers: | #3204-90-EFA |
| Series/Report no.: | Working paper (Sloan School of Management) ; 3204-90. |
| Keywords: | HD28 .M414 no.3204-, 90 |
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| Files | Size | Format | View | |
|---|---|---|---|---|
| SWP-3204-22601316.pdf | 3.389Mb |
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