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Adapting market research to the rapid evolution of needs for new products and services

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Title: Adapting market research to the rapid evolution of needs for new products and services
Author: Hippel, Eric von.; Sloan School of Management.
Publisher: Sloan School of Management, Massachusetts Institute of Technology
Issue Date: 1992
Description: Includes bibliographical references (p. 21-23).
URI: http://hdl.handle.net/1721.1/2387
Other Identifiers: WP#3374-92-BPS
Series/Report no.: Working paper (Sloan School of Management) ; 3374-92.
Keywords: HD28 .M414 no.3374-, 92

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