Scale and scope effects on advertising agency costs
Citable URI:
http://hdl.handle.net/1721.1/2390
| Title: | Scale and scope effects on advertising agency costs |
| Author: | Silk, Alvin J.; Berndt, Ernst R.; Sloan School of Management. |
| Publisher: | Sloan School of Management, Massachusetts Institute of Technology |
| Issue Date: | 1992 |
| Description: |
"January 1992." Includes bibliographical references (p. 34-37). |
| URI: | http://hdl.handle.net/1721.1/2390 |
| Other Identifiers: | WP #3381 |
| Series/Report no.: | Working paper (Sloan School of Management) ; 3381-92. |
| Keywords: | HD28 .M414 no.3381-, 92 |
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| Files | Size | Format | View | |
|---|---|---|---|---|
| SWP-3381-25782262.pdf | 2.500Mb |
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