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Scale and scope effects on advertising agency costs

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dc.contributor Silk, Alvin J. en_US
dc.contributor Berndt, Ernst R. en_US
dc.contributor Sloan School of Management. en_US 2003-04-29T05:06:15Z 2003-04-29T05:06:15Z 1992 en_US
dc.identifier.other WP #3381 en_US
dc.description "January 1992." en_US
dc.description Includes bibliographical references (p. 34-37). en_US
dc.description.statementofresponsibility by Alvin J. Silk and Ernst R. Berndt. en_US
dc.format.extent 37 p. en_US
dc.format.extent 2500945 bytes
dc.format.mimetype application/pdf
dc.language.iso eng en_US
dc.publisher Sloan School of Management, Massachusetts Institute of Technology en_US
dc.relation.ispartofseries Working paper (Sloan School of Management) ; 3381-92. en_US
dc.subject.lcc HD28 .M414 no.3381-, 92 en_US
dc.title Scale and scope effects on advertising agency costs en_US

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