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Premarket forecasting of really new products

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Title: Premarket forecasting of really new products
Author: Urban, Glen L.; Weinberg, Bruce D.; Hauser, John R.
Publisher: The International Center for Research on the Management of Technology, Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Issue Date: 1994
Description: Includes bibliographical references (p. 23-27).
URI: http://hdl.handle.net/1721.1/2513
Other Identifiers: WP# 3689 #104-94
Series/Report no.: Working paper (Sloan School of Management) ; 3689-94.
Keywords: HD28 .M414 no.3689-, 94

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