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Merger activity in the advertising industry

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Merger activity in the advertising industry

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Author: Bojanek, Robert
Other Contributors: Sloan School of Management.
Advisor: Al J. Silk.
Department: Sloan School of Management.
Publisher: Massachusetts Institute of Technology
Date Issued: 1980
Description:
Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1980.MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY.Includes bibliographical references.
URI: http://hdl.handle.net/1721.1/26766
Keywords: Sloan School of Management., Consolidation and merger of corporations, Advertising agencies

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