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Trust based marketing on the internet

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Trust based marketing on the internet

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Author: Urban, Glen L.; Sultan, Fareena.; Qualls, William J. 1953-
Publisher: Sloan School of Management, Massachusetts Institute of Technology
Date Issued: 1998
Description:
Cover title. "October 15, 1998."Includes bibliographical references (p. 18-20).
URI: http://hdl.handle.net/1721.1/2726
Other Identifiers: #4035
Series/Report no.: Working paper (Sloan School of Management) ; WP 4035-98.
Keywords: HD28 .M414 no.4035-98

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