Advanced Search
DSpace@MIT

Developing product requirements through the voice of the customer and their link to product development : a Mustang study

Research and Teaching Output of the MIT Community

Show simple item record

dc.contributor.advisor Drazen Prelec. en_US
dc.contributor.author Mastronardi, Ronald J., 1971- en_US
dc.contributor.other System Design and Management Program. en_US
dc.date.accessioned 2005-09-27T20:58:51Z
dc.date.available 2005-09-27T20:58:51Z
dc.date.copyright 2001 en_US
dc.date.issued 2001 en_US
dc.identifier.uri http://hdl.handle.net/1721.1/29161
dc.description Thesis (S.M.)--Massachusetts Institute of Technology, System Design & Management Program, 2001. en_US
dc.description Includes bibliographical references (leaves 94-95). en_US
dc.description.abstract The move toward Customer-Driven Product Development is changing the way companies operate their business and is re-defining future products. For example, phrases such as: Connecting with Customers, Customer First, Customer Focused Strategy and Customer Focused are all strategies being adopted by Ford Motor Company to help their products meet the needs of customers. The focus on customers has become a top priority within the organization through top down and bottom up implementation. Product requirements developed from the voice of the customer can provide valuable insight into the critical customer needs for a product. The ability to obtain, understand, analyze and incorporate those customer requirements into the product development system is critical to the success of a product. The challenge is developing a framework for gaining customer-voice data, analyzing that data, developing product requirements and linking those requirements to the product development system while meeting the objectives set forth for the product. The process requires an understanding of the product, engineering knowledge to develop and analyze product requirements and a familiarization of the product development process within a company. The product requirements developed from this study provided insight into the critical areas of the Mustang with customers. The effect of product requirements from the voice of the customer is moving organizations toward customer-driven product development and is changing the way business is done. This thesis provides a method to gain the voice of the customer, utilizes a framework for development and analysis of product requirements and links those requirements to the product development process. en_US
dc.description.statementofresponsibility by Ronald J. Mastronardi. en_US
dc.format.extent 95 leaves en_US
dc.format.extent 7523188 bytes
dc.format.extent 7522947 bytes
dc.format.mimetype application/pdf
dc.format.mimetype application/pdf
dc.language.iso eng en_US
dc.publisher Massachusetts Institute of Technology en_US
dc.rights M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. en_US
dc.rights.uri http://dspace.mit.edu/handle/1721.1/7582
dc.subject System Design and Management Program. en_US
dc.title Developing product requirements through the voice of the customer and their link to product development : a Mustang study en_US
dc.type Thesis en_US
dc.description.degree S.M. en_US
dc.contributor.department System Design and Management Program. en_US
dc.identifier.oclc 48106842 en_US


Files in this item

Name Size Format Description
48106842-MIT.pdf 4.884Mb PDF Full printable version

This item appears in the following Collection(s)

Show simple item record

MIT-Mirage