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Trust-based marketing on the Internet : design and implementation of algorithms for a GM customer advocacy site

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dc.contributor.advisor Glen Urban. en_US
dc.contributor.author Kao, Stephen (Stephen J.) en_US
dc.contributor.other Massachusetts Institute of Technology. Dept. of Electrical Engineering and Computer Science. en_US
dc.date.accessioned 2006-07-13T15:14:11Z
dc.date.available 2006-07-13T15:14:11Z
dc.date.copyright 2005 en_US
dc.date.issued 2005 en_US
dc.identifier.uri http://hdl.handle.net/1721.1/33308
dc.description Thesis (M. Eng.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 2005. en_US
dc.description Includes bibliographical references (leaf 102). en_US
dc.description.abstract The future of marketing will be shaped by the Internet. Typical push-based marketing techniques have decreased in effectiveness due to the amount of information available on the Internet. In order to survive in the future, companies will need to adapt trust-based marketing techniques in order to survive on the Internet. The E-business group at MIT Sloan under the guidance of Prof. Urban is working on a website that applies trust techniques for GM. Automobile manufacturers, GM among them, have suffered from low trust levels from consumers. The purpose of this project is to determine whether certain trust factors in a website improve consideration and trust in GM. A large part of the website My Auto Advocate involves using advanced computer science algorithms and techniques in building the trust-based site. This thesis concentrates on what computer science problems are presented by building a trust-based site and how these problems are solved and implemented. en_US
dc.description.statementofresponsibility by Stephen Kao. en_US
dc.format.extent 102 leaves en_US
dc.format.extent 6097975 bytes
dc.format.extent 6103340 bytes
dc.format.mimetype application/pdf
dc.format.mimetype application/pdf
dc.language.iso eng en_US
dc.publisher Massachusetts Institute of Technology en_US
dc.rights M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. en_US
dc.rights.uri http://dspace.mit.edu/handle/1721.1/7582
dc.subject Electrical Engineering and Computer Science. en_US
dc.title Trust-based marketing on the Internet : design and implementation of algorithms for a GM customer advocacy site en_US
dc.type Thesis en_US
dc.description.degree M.Eng. en_US
dc.contributor.department Massachusetts Institute of Technology. Dept. of Electrical Engineering and Computer Science. en_US
dc.identifier.oclc 62296129 en_US


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