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A computational method and software development for make-to-order pricing optimization

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Title: A computational method and software development for make-to-order pricing optimization
Author: Wang, Zhiyong, S.M. Massachusetts Institute of Technology
Other Contributors: System Design and Management Program.
Advisor: David Simchi-Levi.
Department: System Design and Management Program.
Publisher: Massachusetts Institute of Technology
Issue Date: 2006
Abstract: High variability of demand and inflexible capacity are inevitable in a make-to-order production despite its cost savings. A computational method is proposed in this thesis to exploit pricing opportunities in the price elasticity of demand and the up-to-date order transactions. Software development possibility was considered based on such pricing optimization method. Based on experiments conducted using a software prototype, we concluded that using the proposed computational method and software developed following the method with acceptable performance and scalability, pricing optimization was able to increase the revenue of a make-to-order production.
Description: Thesis (S.M.)--Massachusetts Institute of Technology, System Design and Management Program, 2006.Includes bibliographical references (p. 34).
URI: http://hdl.handle.net/1721.1/35097
Keywords: System Design and Management Program.

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