15.810 Introduction to Marketing, Spring 2004
Citable URI:
http://hdl.handle.net/1721.1/36826
| Title: | 15.810 Introduction to Marketing, Spring 2004 |
| Author: | Hauser, John R. |
| Issue Date: | 2004-06 |
| Abstract: | 15.810 explores theory and practice that draws on customer needs, company skills, competition, collaborators, and context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. A variety of perspectives on marketing issues are encouraged. |
| URI: | http://hdl.handle.net/1721.1/36826 |
| Other Identifiers: | 15.810-Spring2004 |
| Other Identifiers: | 15.810 IMSCP-MD5-de67a7c5afb6badbcb1ca7e2b5afdd4f |
| Keywords: | marketing ideas, product strategy, advertising, communications, promotion, distribution, price, pricing, customer needs, company skills, competition, collaborators, context in marketing and product development, 5C's, financial services, consumer products, software, auto-mobiles, airline services, not-for-profit eye clinics, e-commerce, 521401, Marketing/Marketing Management, General |
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| Files | Size | Format | View | |
|---|---|---|---|---|
| 15-810Spring200 ... g2004/CourseHome/index.htm | 14.34Kb | HTML |
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Sloan School of Management (15) - Archived
Sloan School of Management (15)
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