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Establishing Quantitative Economic Value for Features and Functionality of New Products and New Services (CHAPTER N)
(PDMA Toolbook II, 2003-09-13)
This chapter has two key themes: (1) a list of customer needs is interesting, but insufficient for many development decisions, (2) establishing a quantified, dollar value for each requirement is more helpful. To that end, ...
Modularization to Support Multiple Brand Platforms
Methods to determine acceptable architecture for multiple platforms supporting multiple brands must represent both platform cost saving commonization as well as revenue enhancing brand distinctions. Functional architecting ...
Architecting Option Content
This paper presents an approach to determine the proper number of levels required on independent product architectural attributes, given their ability to generate added revenue through more direct targeting to smaller ...