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Understanding Fire Fighting in New Product Development
Despite documented benefits, the processes described in the new product development literature often prove difficult to follow in practice. A principal source of such difficulties is the phenomenon of fire fighting the ...
Platform Architecture A Two-Level Optimization Approach
Introduction to Platform Architecture in Products VW Golf 2 -Automotive Platforming Example:A Two-Level Optimization Approach 3 -Discussion
The Virtual Customer
Communication and information technologies are adding new capabilities for rapid and inexpensive customer input to all stages of the product development (PD) process. In this article we review six web-based methods of ...