Advanced Search
DSpace@MIT

Impact of time and order of market entry, advertising, and positioning on the expected market share of a new product : an empirical test

Research and Teaching Output of the MIT Community

Impact of time and order of market entry, advertising, and positioning on the expected market share of a new product : an empirical test

Download
Author: Carter, Theresa Idella; Mucha, Zofia Barabara
Other Contributors: Sloan School of Management.
Advisor: Glen L. Urban.
Department: Sloan School of Management.
Publisher: Massachusetts Institute of Technology
Date Issued: 1982
Description:
Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1982.MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY.Bibliography: leaves 149-150.
URI: http://hdl.handle.net/1721.1/37648
Keywords: Sloan School of Management., New products Management, Advertising New products, Marketing

Show full item metadata

Files in this item

Name Size Format Description
09305475.pdf 5.259Mb PDF Preview, non-printable (open to all)
09305475-MIT.pdf 5.258Mb PDF Full printable version (MIT only)

This item appears in the following Collection(s)

MIT-Mirage