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About DSpace Software |
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DSpace at MIT >
Virtual Customer is a multidisciplinary approach to improving customer input to the product development process. VC has reinvented traditional marketing science methods such as conjoint analysis, perceptual mapping, Vocalyst, and logit analysis. We apply them in novel ways to web-based methods. Product developers can now identify customer preferences more quickly, simply, and easily.
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Recent SubmissionsFast Polyhedral Adaptive Conjoint Estimation Application and Test of Web-based Adaptive Polyhedral Conjoint Analysis
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