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Browsing Virtual Customer (VC) by Title

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  • Dahan, Ely; Hauser, John; Simester, Duncan; Toubia, Olivier (2002-01)
    In response to the need for more rapid and iterative feedback on customer preferences, researchers are developing new web-based conjoint analysis methods that adapt the design of conjoint questions based on a respondent’s ...
  • Olivier, Toubia; Duncan, Simester; John, Hauser (2002-02)
    We propose and test a new adaptive conjoint analysis method that draws on recent polyhedral “interior-point” developments in mathematical programming. The method is designed to offer accurate estimates after relatively few ...
  • Hauser, John (2001-07)
    The explosion of information and information technology has led many firms to evolve a dispersed product development process with people and organizations spread throughout the world. To coordinate such dispersed processes ...
  • Hauser, John; Dahan, Ely (2001-12)
    Communication and information technologies are adding new capabilities for rapid and inexpensive customer input to all stages of the product development (PD) process. In this article we review six web-based methods of ...