Browsing Virtual Customer (VC) by Title

Now showing items 2-4 of 4

    • Fast Polyhedral Adaptive Conjoint Estimation 

      Olivier, Toubia; Duncan, Simester; John, Hauser (2002-02)
      We propose and test a new adaptive conjoint analysis method that draws on recent polyhedral “interior-point” developments in mathematical programming. The method is designed to offer accurate estimates after relatively few ...

    • Metrics Thermostat 

      Hauser, John (2001-07)
      The explosion of information and information technology has led many firms to evolve a dispersed product development process with people and organizations spread throughout the world. To coordinate such dispersed processes ...

    • The Virtual Customer 

      Hauser, John; Dahan, Ely (2001-12)
      Communication and information technologies are adding new capabilities for rapid and inexpensive customer input to all stages of the product development (PD) process. In this article we review six web-based methods of ...