Browsing Virtual Customer (VC) by Title
Now showing items 2-4 of 4
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Fast Polyhedral Adaptive Conjoint Estimation
(2002-02)We propose and test a new adaptive conjoint analysis method that draws on recent polyhedral “interior-point” developments in mathematical programming. The method is designed to offer accurate estimates after relatively few ... -
Metrics Thermostat
(2001-07)The explosion of information and information technology has led many firms to evolve a dispersed product development process with people and organizations spread throughout the world. To coordinate such dispersed processes ... -
The Virtual Customer
(2001-12)Communication and information technologies are adding new capabilities for rapid and inexpensive customer input to all stages of the product development (PD) process. In this article we review six web-based methods of ...