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Title:
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Product Development Processes, Three Vectors Of Improvement |
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Author:
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Holmes, Maurice; Ronald, Campbell |
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Abstract:
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Product Development Processes have achieved a state of some maturity in recent years, but have focused primarily on structuring technical activities from the initiation of development to launch. We advocate major advances on three fronts; first, implementing an end-to-end process from the front end through field operations, second, integrating business considerations much better into the end-to-end process, and third, incorporating a performance improvement closed loop into the process. We call the resulting process a Product Development Business Process. Three initial applications are summarized. |
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Description:
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Improving product development processes along three key vectors leads to greatly improved business performance. |
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URI:
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http://hdl.handle.net/1721.1/3819
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Issue Date:
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2003 |
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Keywords:
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Product Development Processes, end-to-end process, field operations, front end, business considerations, closed loop, end customer |