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Please use this identifier to cite or link to this item: http://hdl.handle.net/1721.1/3961

Title: Understanding Fire Fighting in New Product Development
Authors: Repenning, Nelson
Keywords: product development
fire fighting
unplanned allocation
product portfolio
multi-project development
Issue Date: Mar-2001
Abstract: Despite documented benefits, the processes described in the new product development literature often prove difficult to follow in practice. A principal source of such difficulties is the phenomenon of fire fighting the unplanned allocation of resources to fix problems discovered late in a product's development cycle. While it has been widely criticized, fire fighting is a common occurrence in many product development organizations. To understand both its existence and persistence, in this article I develop a formal model of fire fighting in a multi-project development environment. The major contributions of this analysis are to suggest that: (1) fire fighting can be a self-reinforcing phenomenon; and (2) multi-project development systems are far more susceptible to this dynamic than is currently appreciated. These insights suggest that many of the current methods for aggregate resource and product portfolio planning, while necessary, are not sufficient to prevent fire fighting and the consequent low performance.
URI: http://hdl.handle.net/1721.1/3961
Appears in Collections:Implementation Dynamics (ID)

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