Leveraging downstream data in the footwear/apparel industry
Author(s)Axline, Jeffrey Edward; Lebl, Brian Joseph
Massachusetts Institute of Technology. Engineering Systems Division.
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Retailers collect information regarding consumer purchases on a transactional basis. This data is not completely being leveraged by manufacturers in the footwear and apparel industry to increase on-shelf availability. However, certain apparel and consumer products companies have developed best-in-class methods for collecting and utilizing data to enhance supply chain visibility and to drive increased sales. A description of these best-in-class practices is provided, strategies to use the data are presented, and the importance of collaboration among supply chain partners is discussed. Further, point of sale data from a footwear and apparel manufacturer is analyzed to illustrate how the data can be leveraged to predict subsequent season sales, to improve forecasting accuracy, and to allocate replenishment inventory more effectively.
Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2007.This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections."June 2007."Includes bibliographical references (leaf 65).
DepartmentMassachusetts Institute of Technology. Engineering Systems Division.
Massachusetts Institute of Technology
Engineering Systems Division.