Developing a global strategy for a Brazilian engineering services provider

Abstract

The Delta Model framework is used in this work to assess a engineering services provider's current and desired level of customer bonding and define a Strategic Plan towards a global operation. Several other frameworks serve as support for the setting of the strategic thrusts, helping select which competencies to export, where to operate and what to incorporate in each location. This thesis aimed at leveraging the company's current localized success to achieve a more sustainable position in today's economic world, more and more borderless and yet stage of important sources of geographic arbitrage and competitive advantage.