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Framework for developing and deploying location-based services in emerging economies

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dc.contributor.advisor Michael Cusumano. en_US Katchy, Ifeanyi en_US
dc.contributor.other System Design and Management Program. en_US 2009-03-16T19:30:31Z 2009-03-16T19:30:31Z 2008 en_US 2008 en_US
dc.description Thesis (S.M.)--Massachusetts Institute of Technology, System Design and Management Program, 2008. en_US
dc.description Includes bibliographical references. en_US
dc.description.abstract The general belief is that Location-Based Services (LBS) in emerging economies does not make much sense until there is widespread availability of geographic information system (GIS) data, broadband internet access, payment methods, infrastructure such as power, well developed advertising platform, etc. There is also the belief that these deficiencies make it next to impossible to realize revenues from the existing revenue models such as mobile adverts, online adverts, subscription, etc. This study shows how LBS services can be developed and deployed in emerging economies within these given set of constraints. It also adduces methods for overcoming some of the identified hindrances such as ways for creating effective and sufficient revenues from online and mobile adverts. The central hypothesis for this work is encapsulated in a "change of mindset" from developing products comparable to those in developed world (United States, Western Europe) to developing products which meet the immediate needs of the local environment in emerging economies/developing economies (however crude these solutions may appear initially from the POV of the developed world) and make use of not only locally available technologies but locally available phenomena. These solutions are then refined as they are consumed by the populace and the populace becomes more "sophisticated". This hypothesis is developed and fleshed out in a methodical manner using data and examples from developing countries - Nigeria (Africa), India (Asia), etc. This study finishes with the architecting of an LBS service (routing/navigation service) for an emerging economy using the framework developed in this study. Recommended future work includes developing more LBS services using this framework and deployment of the developed service, followed by a detailed analysis of the framework and possibly refinements to it. en_US
dc.description.statementofresponsibility by Ifeanyi Katchy. en_US
dc.format.extent 98 p. en_US
dc.language.iso eng en_US
dc.publisher Massachusetts Institute of Technology en_US
dc.rights M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. en_US
dc.rights.uri en_US
dc.subject System Design and Management Program. en_US
dc.title Framework for developing and deploying location-based services in emerging economies en_US
dc.type Thesis en_US S.M. en_US
dc.contributor.department System Design and Management Program. en_US
dc.identifier.oclc 297184876 en_US

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