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Machine couture : manufacturing as consumer spectacle

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dc.contributor.advisor Mark Goulthorpe. en_US
dc.contributor.author Hwang, Margaret (Margaret Juien-Yuan) en_US
dc.contributor.other Massachusetts Institute of Technology. Dept. of Architecture. en_US
dc.date.accessioned 2009-06-30T16:51:16Z
dc.date.available 2009-06-30T16:51:16Z
dc.date.issued 2008 en_US
dc.identifier.uri http://hdl.handle.net/1721.1/45967
dc.description Thesis (M. Arch.)--Massachusetts Institute of Technology, Dept. of Architecture, 2008. en_US
dc.description "September 2008." Pages 58-59 blank. en_US
dc.description Includes bibliographical references (p. 57). en_US
dc.description.abstract By creating spectacle through architecture, clothing Labels have developed new branding techniques through which to redefine and provoke. However, the essential behind-the-scenes models of production have remained the same: consumption, manufacturing, and distribution are linked but always independent. This thesis proposes to compress the stages of production for a new type of spectacle: a consumer factory that uses the process of manufacturing as a branding technique. Set in Shanghai, the project studies how retail and manufacturing spaces can intersect to elevate the consumer experience. Through this co-dependency, manufacturing remains within the city's urban fabric and provides an experiential consumer environment new to the traditional retail models of China. en_US
dc.description.statementofresponsibility Margaret Hwang. en_US
dc.format.extent 59 p. en_US
dc.language.iso eng en_US
dc.publisher Massachusetts Institute of Technology en_US
dc.rights M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. en_US
dc.rights.uri http://dspace.mit.edu/handle/1721.1/7582 en_US
dc.subject Architecture. en_US
dc.title Machine couture : manufacturing as consumer spectacle en_US
dc.type Thesis en_US
dc.description.degree M.Arch. en_US
dc.contributor.department Massachusetts Institute of Technology. Dept. of Architecture. en_US
dc.identifier.oclc 326878788 en_US


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