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Generation and evaluation of novel product concepts via analysis of experienced users
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Generation and evaluation of novel product concepts via analysis of experienced users
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Author:
von Hipple, Eric.
Citable URI:
http://hdl.handle.net/1721.1/48023
Other Contributors:
Sloan School of Management.
Advisor:
Publisher:
Cambridge, Mass. : Massachusetts Institute of Technology
Date Issued:
1984]
Description:
"September, 1983."
URI:
http://hdl.handle.net/1721.1/48023
Other Identifiers:
generationevalua00vonh
Series/Report no.:
Working paper (Sloan School of Management) ; 1476-83.
Keywords:
Marketing research.
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