Identifying substitute and complementary relationships revealed by consumer variety seeking behavior
Citable URI:
http://hdl.handle.net/1721.1/48232
| Title: | Identifying substitute and complementary relationships revealed by consumer variety seeking behavior |
| Author: | McAlister, Leigh.; Lattin, James M. |
| Other Contributors: | Sloan School of Management. |
| Publisher: | Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management |
| Issue Date: | 1983] |
| Description: |
"September, 1983." "Preliminary draft." |
| URI: | http://hdl.handle.net/1721.1/48232 |
| Other Identifiers: | identifyingsubst00mcal |
| Series/Report no.: | Working paper (Sloan School of Management) ; 1487-83. |
| Keywords: | Marketing., Consumers. |
Files in this item
| Files | Size | Format | View | |
|---|---|---|---|---|
| identifyingsubst00mcal.pdf | 2.616Mb |
View/ |
This item appears in the following Collection(s)
All Items in DSpace@MIT are protected by original copyright, with all rights reserved, unless otherwise indicated.
|
|
Contact
MIT Libraries
|