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A new approach to industrial market segmentation

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A new approach to industrial market segmentation

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Author: Choffray, Jean-Marie.; Lilien, Gary Louis
Publisher: Cambridge, Mass. : Alfred P. Sloan School of Management, M.I.T
Date Issued: 1978
URI: http://hdl.handle.net/1721.1/48604
Other Identifiers: newapproachtoind00chof
Series/Report no.: Working paper (Sloan School of Management) ; 977-78.

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