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Browsing MIT Open Access Articles by Author "Tucker, Catherine Elizabeth"

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Browsing MIT Open Access Articles by Author "Tucker, Catherine Elizabeth"

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  • Miller, Amalia R.; Tucker, Catherine Elizabeth (Institute for Operations Research and the Management Sciences (INFORMS), 2013-03)
    Given the demand for authentic personal interactions over social media, it is unclear how much firms should actively manage their social media presence. We study this question empirically in a health care setting. We show ...
  • Goldfarb, Avi; Tucker, Catherine Elizabeth (American Marketing Association, 2011-04)
    The authors examine whether the growth of the Internet has reduced the effectiveness of government regulation of advertising. They combine nonexperimental variation in local regulation of offline alcohol advertising with ...
  • Miller, Amalia R.; Tucker, Catherine Elizabeth (University of Chicago Press, 2011-04)
    Electronic medical records (EMRs) facilitate fast and accurate access to patient records, which could improve diagnosis and patient monitoring. Using a 12-year county-level panel, we find that a 10 percent increase in ...
  • Tucker, Catherine Elizabeth; Zhang, Juanjuan; Zhu, Ting (John Wiley & Sons, Inc, 2013-06)
    In 2006, Massachusetts adopted a new policy that prohibits home sellers from resetting their properties’ days on market through relisting. Massachusetts homes exposed to the policy change experienced a $16,000 reduction ...
  • Tucker, Catherine Elizabeth (Elsevier, 2012-01)
    One of the new realities of advertising is that personal information can be used to ensure that advertising is only shown and designed for a select group of consumers who stand to gain most from this information. However, ...
  • Tucker, Catherine Elizabeth; Miller, Amalia R. (Oxford University Press, 2012-11)
    After firms adopt electronic information and communication technologies, their decision-making leaves a trail of electronic information that may be more extensive and accessible than a paper trail. We ask how the expected ...
  • Tucker, Catherine Elizabeth; Miller, Amalia R. (Wiley Blackwell, 2011-05)
    Fast-paced IT advances have made it increasingly possible and useful for firms to collect data on their customers on an unprecedented scale. One downside of this is that firms can experience negative publicity and financial ...
  • Tucker, Catherine Elizabeth; Zhang, Juanjuan (Institute for Operations Research and the Management Sciences, 2010-01)
    Two-sided exchange networks (such as eBay.com) often advertise their number of users, presumably to encourage further participation. However, these networks differ markedly on how they advertise their user base. Some ...
  • Ryan, Stephen; Tucker, Catherine Elizabeth (Springer-Verlag, 2011-08)
    We estimate the demand for a videocalling technology in the presence of both network effects and heterogeneity. Using a unique dataset from a large multinational firm, we pose and estimate a fully dynamic model of technology ...
  • Tucker, Catherine Elizabeth; Zhang, Juanjuan (INFORMS, 2011-05)
    Popularity information is usually thought to reinforce existing sales trends by encour- aging customers to ock to mainstream products with broad appeal. We suggest a countervailing market force: popularity information ...
  • Chiou, Lesley; Tucker, Catherine Elizabeth (Institute for Operations Research and the Management Sciences (INFORMS), 2012-08)
    Firms that sell via a direct channel and via indirect channels have to decide whether to allow third-party sellers to use trademarked brand names of products in their advertising. This question has been particularly ...
  • Anderson, Eric T.; Fong, Nathan Minsheng; Simester, Duncan; Tucker, Catherine Elizabeth (American Marketing Association, 2010-04)
    When a multichannel retailer opens its first retail store in a state, the firm is obligated to collect sales taxes on all Internet and catalog orders shipped to that state. This article assesses how opening a store affects ...
  • Goldfarb, Avi; Tucker, Catherine Elizabeth (MIT Press, 2013-03)
    How many privacy policy updates does your credit card company send you each year? How many of them do you read through — and how many get immediately trashed? Companies often “manage privacy” and “keep consumers informed” ...
  • Goldfarb, Avi; Tucker, Catherine Elizabeth (Elsevier, 2011-03)
    This chapter explores what makes online advertising different from traditional advertising channels. We argue that online advertising differs from traditional advertising channels in two important ways: measurability and ...
  • Tucker, Catherine Elizabeth; Goldfarb, Avi (INFORMS, 2011-05)
    We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that matching an ad to website content and increasing an ad's obtrusiveness independently increase ...
  • Lambrecht, Anja; Tucker, Catherine Elizabeth (American Marketing Association, 2012-02)
    For many services, customers subscribe to long-term contracts. Standard economic theory suggests that customers evaluate a contract on the basis of its overall net benefits. the authors suggest that rather than evaluating ...
  • Campbell, James; Goldfarb, Avi; Tucker, Catherine Elizabeth (Wiley Blackwell, 2015-02)
    This paper models how regulatory attempts to protect the privacy of consumers' data affect the competitive structure of data-intensive industries. Our results suggest that the commonly used consent-based approach may ...
  • Goldfarb, Avi; Tucker, Catherine Elizabeth (INFORMS, 2011-01)
    Advertisers use online customer data to target their marketing appeals. This has heightened consumers' privacy concerns, leading governments to pass laws designed to protect consumer privacy by restricting the use of data ...
  • Tucker, Catherine Elizabeth (Institute for Operations Research and the Management Sciences (INFORMS), 2014-10)
    Many video ads are designed to go viral so that the total number of views they receive depends on customers sharing the ads with their friends. This paper explores the relationship between the number of views and how ...
  • Goldfarb, Avi; Tucker, Catherine Elizabeth (Institute for Operations Research and the Management Sciences (INFORMS), 2011-01)
    We explore substitution patterns across advertising platforms. Using data on the advertising prices paid by lawyers for 139 Google search terms in 195 locations, we exploit a natural experiment in “ambulance-chaser” ...
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