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Browsing MIT Open Access Articles by Author "Tucker, Catherine Elizabeth"

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Browsing MIT Open Access Articles by Author "Tucker, Catherine Elizabeth"

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  • Miller, Amalia R.; Tucker, Catherine Elizabeth (Institute for Operations Research and the Management Sciences (INFORMS), 2013-03)
    Given the demand for authentic personal interactions over social media, it is unclear how much firms should actively manage their social media presence. We study this question empirically in a health care setting. We show ...
  • Goldfarb, Avi; Tucker, Catherine Elizabeth (American Marketing Association, 2011-04)
    The authors examine whether the growth of the Internet has reduced the effectiveness of government regulation of advertising. They combine nonexperimental variation in local regulation of offline alcohol advertising with ...
  • Miller, Amalia R.; Tucker, Catherine Elizabeth (University of Chicago Press, 2011-04)
    Electronic medical records (EMRs) facilitate fast and accurate access to patient records, which could improve diagnosis and patient monitoring. Using a 12-year county-level panel, we find that a 10 percent increase in ...
  • Tucker, Catherine Elizabeth; Zhang, Juanjuan; Zhu, Ting (John Wiley & Sons, Inc, 2013-06)
    In 2006, Massachusetts adopted a new policy that prohibits home sellers from resetting their properties’ days on market through relisting. Massachusetts homes exposed to the policy change experienced a $16,000 reduction ...
  • Tucker, Catherine Elizabeth; Miller, Amalia R. (Oxford University Press, 2012-11)
    After firms adopt electronic information and communication technologies, their decision-making leaves a trail of electronic information that may be more extensive and accessible than a paper trail. We ask how the expected ...
  • Tucker, Catherine Elizabeth; Miller, Amalia R. (Wiley Blackwell, 2011-05)
    Fast-paced IT advances have made it increasingly possible and useful for firms to collect data on their customers on an unprecedented scale. One downside of this is that firms can experience negative publicity and financial ...
  • Tucker, Catherine Elizabeth; Zhang, Juanjuan (Institute for Operations Research and the Management Sciences, 2010-01)
    Two-sided exchange networks (such as eBay.com) often advertise their number of users, presumably to encourage further participation. However, these networks differ markedly on how they advertise their user base. Some ...
  • Ryan, Stephen; Tucker, Catherine Elizabeth (Springer-Verlag, 2011-08)
    We estimate the demand for a videocalling technology in the presence of both network effects and heterogeneity. Using a unique dataset from a large multinational firm, we pose and estimate a fully dynamic model of technology ...
  • Tucker, Catherine Elizabeth; Zhang, Juanjuan (INFORMS, 2011-05)
    Popularity information is usually thought to reinforce existing sales trends by encour- aging customers to ock to mainstream products with broad appeal. We suggest a countervailing market force: popularity information ...
  • Chiou, Lesley; Tucker, Catherine Elizabeth (Institute for Operations Research and the Management Sciences (INFORMS), 2012-08)
    Firms that sell via a direct channel and via indirect channels have to decide whether to allow third-party sellers to use trademarked brand names of products in their advertising. This question has been particularly ...
  • Anderson, Eric T.; Fong, Nathan Minsheng; Simester, Duncan; Tucker, Catherine Elizabeth (American Marketing Association, 2010-04)
    When a multichannel retailer opens its first retail store in a state, the firm is obligated to collect sales taxes on all Internet and catalog orders shipped to that state. This article assesses how opening a store affects ...
  • Goldfarb, Avi; Tucker, Catherine Elizabeth (MIT Press, 2013-03)
    How many privacy policy updates does your credit card company send you each year? How many of them do you read through — and how many get immediately trashed? Companies often “manage privacy” and “keep consumers informed” ...
  • Tucker, Catherine Elizabeth; Goldfarb, Avi (INFORMS, 2011-05)
    We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that matching an ad to website content and increasing an ad's obtrusiveness independently increase ...
  • Lambrecht, Anja; Tucker, Catherine Elizabeth (American Marketing Association, 2012-02)
    For many services, customers subscribe to long-term contracts. Standard economic theory suggests that customers evaluate a contract on the basis of its overall net benefits. the authors suggest that rather than evaluating ...
  • Goldfarb, Avi; Tucker, Catherine Elizabeth (INFORMS, 2011-01)
    Advertisers use online customer data to target their marketing appeals. This has heightened consumers' privacy concerns, leading governments to pass laws designed to protect consumer privacy by restricting the use of data ...
  • Goldfarb, Avi; Tucker, Catherine Elizabeth (Institute for Operations Research and the Management Sciences (INFORMS), 2011-01)
    We explore substitution patterns across advertising platforms. Using data on the advertising prices paid by lawyers for 139 Google search terms in 195 locations, we exploit a natural experiment in “ambulance-chaser” ...
  • Tucker, Catherine Elizabeth; Goldfarb, Avi (American Economic Association, 2012-05)
    This paper explores how digitization and the associated use of customer data have affected the evolution of consumer privacy concerns. We measure privacy concerns by reluctance to disclose income in an online marketing ...
  • Lambrecht, Anja; Seim, Katja; Tucker, Catherine Elizabeth (INFORMS, 2011-01)
    Many firms have introduced Internet-based customer self-service applications such as online payments or brokerage services. Despite high initial sign-up rates, not all customers actually shift their dealings online. We ...
  • Tucker, Catherine Elizabeth (Association for Computing Machinery (ACM), 2013-02)
    The Internet now enables firms to collect detailed and potentially intrusive data about their customers both easily and cheaply. I discuss three empirical results related to customer privacy-protection that is enacted in ...
  • Lambrecht, Anja; Tucker, Catherine Elizabeth (American Marketing Association, 2013-10)
    Firms can now offer personalized recommendations to consumers who return to their website, using consumers' previous browsing history on that website. In addition, online advertising has greatly improved in its use of ...
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