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Aligning product and supply chain strategies in the mobile phone industry

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dc.contributor.advisor David Simchi-Levi. en_US
dc.contributor.author Scanlon, Robert (Robert Curtis) en_US
dc.contributor.other System Design and Management Program. en_US
dc.date.accessioned 2010-05-25T21:08:59Z
dc.date.available 2010-05-25T21:08:59Z
dc.date.copyright 2009 en_US
dc.date.issued 2009 en_US
dc.identifier.uri http://hdl.handle.net/1721.1/55242
dc.description Thesis (S.M.)--Massachusetts Institute of Technology, System Design and Management Program, 2009. en_US
dc.description Cataloged from PDF version of thesis. en_US
dc.description Includes bibliographical references (p. 87-88). en_US
dc.description.abstract Designing and managing the supply chain of a company in the mobile phone industry is particularly challenging. Short product lifecycles, rapidly evolving technology, globally linked distribution networks, increasing product variability and high levels of demand and supply uncertainty all create problems for those managing these supply chains. As competition in this industry increases and profit margins decrease, proper supply chain management practices will only become more important to companies competing in this industry. In order to succeed, companies must implement their supply chain so that it effectively supports their corporate strategy. This thesis investigates the relationship between corporate strategy and supply chain strategy within the mobile phone industry. Although it is directed at one industry, the wide variety of products in terms of price and functionality suggests that there isn't a "one size fits all" supply chain strategy appropriate for all companies that produce mobile phones. An extensive survey was developed that asks participants strategic, tactical and operational questions about different aspects of supply chains that deliver mobile phones. This is used to identify areas in which the stated supply chain strategy impacts the design and operation of the supply chain. Finally, differences in supply chain practices between high and low performers are identified based on supply chain strategy. en_US
dc.description.statementofresponsibility by Robert Scanlon. en_US
dc.format.extent 88 p. en_US
dc.language.iso eng en_US
dc.publisher Massachusetts Institute of Technology en_US
dc.rights M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. en_US
dc.rights.uri http://dspace.mit.edu/handle/1721.1/7582 en_US
dc.subject System Design and Management Program. en_US
dc.title Aligning product and supply chain strategies in the mobile phone industry en_US
dc.type Thesis en_US
dc.description.degree S.M. en_US
dc.contributor.department System Design and Management Program. en_US
dc.identifier.oclc 612193019 en_US


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