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Non-linear revenue creating business platform for IT service companies using cloud computing

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dc.contributor.advisor Michael Cusumano. en_US
dc.contributor.author Sinha, Prasanta, S.M. Massachusetts Institute of Technology en_US
dc.contributor.other Sloan School of Management. en_US
dc.coverage.spatial a-ii--- en_US
dc.date.accessioned 2012-09-27T15:31:06Z
dc.date.available 2012-09-27T15:31:06Z
dc.date.copyright 2012 en_US
dc.date.issued 2012 en_US
dc.identifier.uri http://hdl.handle.net/1721.1/73420
dc.description Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2012. en_US
dc.description Cataloged from PDF version of thesis. en_US
dc.description Includes bibliographical references (p. 63). en_US
dc.description.abstract The Indian Information Technology (IT) & Business process outsourcing (BPO) companies are going through an inflection point. They have been growing revenue by over 20% on a yearly basis for the last decade. This revenue growth has been fueled by a proportionate increase in employee headcount. Their ability to maintain the growth rate is in question, partly due to the difficultly in increasing the headcount and partly due to competition from multinational IT Service companies growing their business in India. In order to continue to grow, the Indian IT companies need to change their business model and look for nonlinear revenue growth, which is independent of the resource deployed or effort spent. Cloud computing provides a new strategic option for growth for the Indian IT-BPO companies. This thesis looks into Business Service Platform based on cloud computing and how the IT companies can leverage it to generate nonlinear revenue. It also explores ways to implement the business platform, along with risks and challenges involved. The IT companies would need to change their current sales and marketing process, along with talent recruitment guidelines and training content in order to successfully roll out the platforms, on which its future growth is dependent. en_US
dc.description.statementofresponsibility by Prasanta Sinha. en_US
dc.format.extent 63 p. en_US
dc.language.iso eng en_US
dc.publisher Massachusetts Institute of Technology en_US
dc.rights M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. en_US
dc.rights.uri http://dspace.mit.edu/handle/1721.1/7582 en_US
dc.subject Sloan School of Management. en_US
dc.title Non-linear revenue creating business platform for IT service companies using cloud computing en_US
dc.type Thesis en_US
dc.description.degree S.M. en_US
dc.contributor.department Sloan School of Management. en_US
dc.identifier.oclc 810338898 en_US


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