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Comparing user behavior when targeted based on firm inferred interest vs. user stated interest
(Massachusetts Institute of Technology, 2021)
There has been a lot of discussions on giving user more control over their private information. Our paper wants to show how practices that give user more control over privacy, could facilitate collection of self-stated ...
Understanding Video Ads on Social Media Platforms
(Massachusetts Institute of Technology, 2022-09)
This dissertation consists of three chapters that explore the effects of creative elements in video ads on social media platforms and investigate how these ads impact consumer behavior in both normal times and times of ...