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A marketing mix model developed from single source data : a semiparametric approach

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A marketing mix model developed from single source data : a semiparametric approach

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Author: Abe, Makoto
Department: Massachusetts Institute of Technology. Department of Physics
Publisher: Massachusetts Institute of Technology
Date Issued: 1991
Description:
Thesis (Ph. D.)--Massachusetts Institute of Technology, Dept. of Physics, 1991.; Includes bibliographical references (leaves 215-222).
URI: http://hdl.handle.net/1721.1/85714
Keywords: Physics

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