Lectures marked as "Theory" have a full set of lecture notes.
| 1 |
Marketing (4P's, 5C's)† and Positioning (Company skills) (PDF) |
Theory |
| 2 |
Barco Projection Systems: Worldwide Niche Marketing |
Case |
| 3 |
Calyx and Corolla* |
Case |
| 4 |
Product (Designing for Customers) (PDF) |
Theory |
| 5 |
Southwest Airlines, 1993* |
Case |
| 6 |
The Brita Products Company |
Case |
| 7 |
Customers (Behavior, Research) (PDF) |
Theory |
| 8 |
Scott Cook and Intuit |
Case |
| 9 |
Tivo |
Case |
| 10 |
Advertising (Promotion) (PDF) |
Theory |
| 11 |
Swatch* |
Case |
| 12 |
BMW Films |
Case |
| 13 |
Pricing (Customers, Competition) (PDF) |
Theory |
| 14 |
Tweeter, etc.* |
Case |
| 15 |
Distribution (Place, Collaborators) (PDF) |
Theory |
| 16 |
Aravind Eye Hospital, Madurai, India |
Case |
| 17 |
Wrap up and Review (Context) (PDF) |
Theory |
|
† Product, Promotion, Price, Place and Customer, Company Skills, Competition, Collaborators, Context
* Case eligible for group case write up