| 1 |
Introduction and Course Overview |
Organization of the class, goals, and expectations.
Through case discussion of S & V Consultoria, we will review some common challenges most start-ups face and most likely you will work on during your internship. |
Conference call with Pennido Stahlberg, Co-founder and CEO, and Fredy Valente, Co-founder and CTO, S & V Consultoria |
| 2 |
Team Building Mixer |
This session will consist of an informal "mixer" in which students with similar interests can meet one another and create G-LAB teams. |
G-LAB Bidding Form due |
| 3 |
G-LAB's Resource Bank: Focus on Capital Raising Strategies |
This session will introduce the G-LAB Resource Bank, which we are launching to leverage the power of G-LAB's brand and to institutionalize our networks and our teams' learning.
Using an overview lecture on capital raising strategies for younger companies as a lens, we will focus on how to identify the resources and build the networks that so often distinguish the successful, truly entrepreneurial endeavor.
We will cover basic categories of start up capital ranging from customer and vendor financing to public investments by multi-lateral organizations, to international and domestic private equity and venture capital.
We will also provide starting points for deeper research and context for each of the major categories highlighted in the lecture.
The final portion of class will be devoted to a discussion of how best to build the Resource Report for individual countries and projects. |
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| 4 |
Building Effective Teams |
This session will consist of an introduction to the concept of X-teams and what makes them effective, as well as a video of a successful X-team.
This material will provide the background for you to set up your own X-teams and to plan for the key team activities that must take place if you to be successful. |
Guest speaker: Professor Deborah Ancona |
| 5 |
Being an Entrepreneur |
This session will consist of a panel discussion with several entrepreneurs from different emerging markets.
The goal of this session is familiarize you with the key challenges and major opportunities entrepreneurs face trying to build start-ups in several of the countries G-LAB teams will visit. |
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| 6 |
Internationalization Strategies |
Most of your projects will involve an internationalization dimension. For example, should the company take its product out of its home country? When, how exactly and to where?
We will focus this discussion around a former G-LAB project, Color 9, a clay animation/film company located in Montevideo, Uruguay. |
Conference call with Diego Silva Pintos, CEO and Co-founder of Color 9 |
| 7 |
Defining Your Target Market |
Many innovative start-ups have developed an innovative product and/or process with multiple potential applications.
What are the best applications for the technology?
In what parts of the value chain should the start-up invest/Which aspects of the business should be out-sourced?
What should the next product or process be?
Through a case discuss of SMaL Camera Technologies, we will discuss some of these issues. |
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| 8 |
Organizational Development/Human Resource Management |
As start-ups grow (and the successful ones actually do), they face an array of organizational design and process challenges, as well as human resource management issues.
Through a discussion of Spotfire Case, we will analyze some of these issues and provide you with some tools/frameworks that may help you provide practical advice to your companies. |
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| 9 |
Sales and Marketing |
In this class, Ken Morse will speak about the sales and marketing challenges faced by Startup companies.
Among other things, he will revisit the spotfire case from a Sales and Marketing perspective. |
Guest Speaker: Ken Morse |
| 10 |
Wrap-Up |
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