Agents to the Rescue?
Name
agents1.pdf
Size
88.87 KB
Format
Adobe PDF
Checksum (MD5)
dc117e6a2c5c652561e7867efa48160e
Author(s)
West, Patricia M.
Ariely, Dan
Bellman, Steve
Bradlow, Eric
Huber, Joel
Johnson, Eric
Kahn, Barbara
Little, John
Schkade, David
Date Issued
1999
Series/Report no.
Marketing Letters;10:3 (1999): 285±300
Abstract
The advent of electronic environments is bound to have profound effects on consumer decision making. While the
exact nature of these influences is only partially known it is clear that consumers could benefit from properly
designed electronic agents that know individual users' preferences and can act on their behalf. An examination of
the various roles agents perform is presented as a framework for thinking about the design of electronic agents. In
addition, a set of goals is established that include both outcome-based measures, such as improving decision
quality, as well as process measures like increasing satisfaction and developing trust.
Subjects
agents
consumer choice
e-commerce
Persistent DSpace Link
