NTT's global strategy after re-organization
Name
45495862-MIT.pdf
Description
Full printable version
Size
8.28 MB
Format
Adobe PDF
Checksum (MD5)
8c49a5bf92b4f2977984c32eb2864a93
Author(s)
Sumi, Atsuko Oka, 1963-
Advisor(s)
D. Eleanor Westney.
Alternative Title
Nippon Telegraph and Telephone Corporation's global strategy after re-organization
Date Issued
2000
Publisher
Massachusetts Institute of Technology
Abstract
Nippon Telegraph and Telephone Corporation (NTT), the largest telecommunication carrier in the world, was broken up, and reconstituted NTT mad a new start on July 1, 1999. On that day, free competition in the telecommunication industry began in Japan. And, NTT Communication, new subsidiary, launched international telecommunication services as a no-regulated company. In many other countries, the telecommunication market has already been deregulated. Since there is no longer a distinction between long-distance and local telecommunication carriers, competition has become more severe. Globally, telecommunication has turned into a commodity. It is difficult to differentiate the service from rivals. Furthermore, due to recent data communication and Internet growth, the demand for the integrated network has increased. As business is becoming borderless, to overcome the time and distance, a global network is necessary for multinational companies. In this severe situation, Japanese telecommunication carriers, including NTT and new common carriers (NCCs), have to play the game with these strong experienced players. The mission of NTT, the leading company in the Japanese telecommunication market, is not only to win among Japanese competitors, but also to help strengthen the Japanese telecommunication industry as well. Therefore, at this point, NTT's global strategy is critically important. This thesis begins with an analysis of the Japanese telecommunication industry. It comparatively analyzes NTT's global strategy with those of global rivals, taking NTT's capabilities into consideration, and concludes by offering recommendations concerning NTT's global strategy.
Description
Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2000.
Also available online at the MIT Theses Online homepage .
Includes bibliographical references (leaves 85-87).
Subjects
Management of Technology Program.
MIT Department
Management of Technology Program.
Sloan School of Management
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